I have a family, so therefore I buy family cars. It’s a sad thing for a man to admit to, but there it is. The problem I’ve experienced is that whilst car manufacturers have a very good idea of what a car is, they seem to think a family is just a driver with extra passengers. Sure they add features like child safety locks and in-car entertainment. They fit a plethora of cup holders, storage compartments and even Isofix anchor points, but all of these things do little to improve the experience of being a family in a car.
For example, cup holders – do you really want any child to have a cup of liquid in the back of your car? How do you remove a three year old’s foot from a cupholder without breaking it (the cup holder I mean!)? When reviewing a candidate for your next car, a cup holder can seem much more useful than it does three months later when you are trying to wipe doughnut jam out of it.


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